In 2024, Coca-Cola’s brand was valued at 106.45 billion U.S. dollars. The value remained flat compared to 2023 and gave the brand spot 15 in the most valuable global brands ranking.
Why is Coca-Cola’s brand so strong?
It all started in 1886 when John S. Pemberton’s drink was first served at a soda fountain in Atlanta, Georgia, in the United States. Today, more than a hundred years later, Coca-Cola is one of the most powerful brands in the world. Coca-Cola Company commands a large chunk of the soft drink market in the U.S., oscillating around 45 percent each year. The company's advertising strategy is among the many reasons why the Coca-Cola brand is so visible and recognizable across the globe.
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Marketing Week. (June 10, 2024). Coca-Cola's brand value from 2006 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/326065/coca-cola-brand-value/
Marketing Week. "Coca-Cola's brand value from 2006 to 2024 (in billion U.S. dollars)." Chart. June 10, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/326065/coca-cola-brand-value/
Marketing Week. (2024). Coca-Cola's brand value from 2006 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/326065/coca-cola-brand-value/
Marketing Week. "Coca-cola's Brand Value from 2006 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/326065/coca-cola-brand-value/
Marketing Week, Coca-Cola's brand value from 2006 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/326065/coca-cola-brand-value/ (last visited August 24, 2024)
Coca-Cola's brand value from 2006 to 2024 (in billion U.S. dollars) [Graph], Marketing Week, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/326065/coca-cola-brand-value/